MOOC platforms are the new startups. Literally. We are closing in on a half billion dollars pouring into online education companies like Coursera, Udacity, and edX. Tens of millions of dollars are flying out the door of places like MIT, Stanford and Georgia Tech to produce new instructional materials. Nobody really knows how it will all turn out, but the most often repeated mantra is that these are experiments that need to be given time, space, and dollars to to incubate innovation. But what exactly does that mean?