Eric Scott Sembrat is the director of Digital Learning Technologies and a senior research associate at C21U within the College of Lifetime Learning. His research examines the intersection of educational technology and society, particularly how information technology influences culture. He aims to enhance the impact of educational technology on learners throughout their lifetime journeys by conducting sociocultural analyses, implementing iterative software development cycles, and engaging with end-user stakeholders.

Senbrat's expertise includes qualitative methods such as design-based research and social semiotic analysis, focusing on digital credentials, educational technology software design and development, user experiences in human-computer interaction, and website development. His team is charged with the strategy, management, design, and development of educational technology software innovations—their work partners with internal and external collaborators such as AI-ALOE and the Digital Credentials Consortium (DCC). 

Eric is actively involved in institutional and external service, holding leadership roles in DCC, EDUCAUSE, and UPCEA. His work has been featured in various media outlets, including Times Higher Education and AACRAO Credential Chats.